What is Fashion?

In simple words, something which is “in fashion” is what is admired and imitated by a large section of people all around us. More often than not, it is a distinctive and often habitual trend related to an individual’s taste in clothes, dictated by the designers and improvised by the tailors and/or budget. To be fashionable is to be a cynosure, directing everyone’s attention to the touch of class and sophistication to a casual attire.

Marilyn Monroe

The word fashion instantaneously brings to mind a flash of colour with a dash of glamour – neatly lit ramps, red carpets and paparazzi. But fashion also carries with it a tinge of madness that is usually, associated with anything that qualifies as new and unconventional. And any trend that picks up speed rising high on the popularity scale, is repeatedly personalized by people at every level who make necessary alterations to create a unique made-for-you kind of look.

In a country as culturally diverse as India, fashion often becomes strongly interlinked with the rich local traditions that in turn, find an expression in the new patterns, designs and textiles used by the designers. From the Bandhej skirts of Rajasthan to the silk sarees of Assam and the chikankurtas of Lucknow, Indian ethnic wear is a broad a category as it can be, carrying within a multitude of styles and trends. Traditional Indian techniques of embroidery such as crewel and zardosi, coupled with traditional weaves and fabrics, are constantly used by Indian designers to fuse the Eastern and Western cultures into an innovative and appealing Indo-western attire.

Design by Babita Malkani

Indian fashion however, has not remained untouched by the ever-growing influence of the West. But that has not stopped our designers from Indianizing their Western counterparts. Indian prints, textiles and embroidery techniques are being increasingly used in Western wear.

With such raging levels of versatility that is associated with fashion, it’s not uncommon to lose track of what’s new around the block. Trends rise and fall and evolve at the blink of an eye. Not to forget how exhausting it can be to keep an eye out for all the designers constantly innovating and experimenting with different styles and patterns in order to spot an attire that will help create your own unique style. 


Here is where Crostitch comes into play, offering you an easy-to-use web portal for all your fashion brands and designer related needs. Crostitch features a regularly updated database complete with designer profiles, contact details, snapshots of collection as well as user ratings/reviews for over 350 boutiques.

Contributor: Preeti Sharma


A circle can’t fit where a square should be

I am by no means a fashionista, but I definitely am a keen observer. From the way I see it, there are a few specific approaches that people take to dress up everyday. Broadly speaking, some people follow all the latest trends, some rebel against the tide and go the complete opposite way, and some just dress the same way for generations at end.

The thing with fashion is, it often changes quicker than most of us can afford to change our wardrobes, and it doesn’t always change in our favour (I’m sorry ladies, not everyone can pull off the cropped top). Where being too adventurous could work against you, stagnation itself is a fashion crime. So how does one decide which trend to follow and when to play safe? Unfortunately, that’s not something an anonymous blogger can tell you.

The key to dressing well while keeping in line with the latest trends is to know yourself. It may sound clichéd, but it’s true. You need to figure out the following things about yourself:

– What is your style? Though you may conveniently categorize yourself into general categories such as ‘casual, laid back’, ‘fresh and hep’ etc, remember that your style is unique to you. You don’t need to fit into one single bracket, and you definitely don’t need to pretend to belong to a category that doesn’t feel natural to you.

– What is your body type? While the first point was of how you view yourself, and required some introspection, this point requires you to take a long, hard look at yourself and truthfully accept your body in all it’s glory. If you can do something to better your body, do it. If you can’t, dress in a way that makes the best of what you have. As they say, shop for the size that you are, rather than what you wish you were. Being in denial about your problem areas just leads to awkward moments, avoid that at all costs!

Once you have the physical and the mental aspect covered, you will have a pretty clear picture on how to dress in a way that compliments your body and your personality. Don’t dress up like the model you saw, but feel free to take inspiration from what you liked about her outfit. This is where the boutique industry comes in. Not only will a professional designer guide you according to your body and age group, they will also help you pick up elements from the current fashion that will suit you best!

Head over to Crostitch.in to find a ready database of boutiques and designers near you!

-Vani Vivek

Bringing designers buyers together.